Ferrari Trento / The Italian Tag


Ferrari Trento – The Italian Tag

“The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself – “The Italian tag” – has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event.

The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world.” –

Agency Armando Testa
Creative Director Erik Ravelo
Creative Director Copy Vincenzo Celli
Art Director, Graphic Designer Irina Gliudza
Account Davide Piron Moratti,
Tiziana Perotti
Photographer Clara Vannucci
Production Daria Bonera