Sochi Olympic Park

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Sochi Olympic Park

The brand Sochi Olympic Park was born to unite all the Olympic venues by one big idea “Playground for the Active Life”. Work creating the brand’s strategy and positioning allowed to make a strong graphic and emotional image used in all communications, including the corporate identity, navigation, marketing instruments, souvenirs and product lines. Nowadays the park is actively developing, becoming a new center of attraction for people from all over the country. The brand’s architecture enables the Park to build a common visual solution for the entire line of the Olympic legacy facilities, which is based on unique and recognizable architectural forms of the park. Eight subbrands are united into a common system with stylistically homogeneous logos, each of them with its own unique color.

Agency Creative Network
Project manager Vladislav Piskunov
Art director Irina Gliudza
Copywriter Nikita Cano
Designers Anastasia Kvasova,
Anna Kryukova,
Alexandra Fedorina,
Boris Chubin